zakwan-lab

soul

Role

Design & Development

Company

PEOPLElogy 

Disclaimer:
All rights to the showcased UI/UX and web design work are reserved for PEOPLElogy . These designs are displayed for portfolio purposes only and remain the intellectual property of PEOPLElogy

Years

2024

Overview

The primary goal of the Discovery Soul Website project is to create a comprehensive, user-friendly, and interactive online platform for the PEOPLElogy Discovery division. This platform will serve as a central hub for HR consulting services, aimed at enhancing talent discovery, employee engagement, and overall organizational development within the company.

competetive analysis

competitive analysis table comparing the Konrnferry website and the Mind Gym website

Website Comparison
Aspect Korn Ferry Website Mind Gym Website
Overall Design Clean and modern design with vibrant visuals Professional design with minimalist layout
Navigation Simple and intuitive navigation Clear navigation structure with dropdown menus
Homepage Layout Features prominent destination images and deals Highlights services with clear call-to-action
Color Scheme Bright colors with a focus on blue and green hues Neutral colors with accents of blue and orange
Typography Readable fonts with a mix of sans-serif and serif Consistent use of sans-serif fonts
Mobile Responsiveness Fully responsive design for mobile devices Mobile-friendly layout with responsive design

User Journey Mapping

Visualizing the steps users take to accomplish their goals when interacting with a product or service. Here’s how you might create a user journey map for the Discovery Soul website

Customer Journey Infographic

Discovery

Actions

  • Searches for "soul development"
  • Clicks on Discovery Soul website

Touchpoints

  • Google search results
  • Homepage

Emotions/Thoughts

  • Curious about exploring personal growth
  • Excited to learn about services offered

Exploration

Actions

  • Scans through services
  • Reads testimonials

Touchpoints

  • Service pages
  • Testimonials section

Emotions/Thoughts

  • Interested in holistic approach to growth
  • Encouraged by positive experiences

Engagement

Actions

  • Signs up for newsletter
  • Explores blog articles

Touchpoints

  • Newsletter signup form
  • Blog section

Emotions/Thoughts

  • Eager to receive updates and resources
  • Engaged in learning about spiritual growth

Conversion

Actions

  • Books a consultation
  • Shares website with friends

Touchpoints

  • Consultation booking form
  • Social media sharing buttons

Emotions/Thoughts

  • Ready to take the next step towards growth
  • Excited to recommend to others

Retention

Actions

  • Receives personalized email
  • Attends webinar

Touchpoints

  • Email inbox
  • Webinar registration page

Emotions/Thoughts

  • Appreciates personalized communication
  • Motivated to continue personal growth

Sitemap

Hierarchical Navigation Menu

Wireframe

Potential Collaboration Opportunity